Top 5 Social Media Metrics That Will Boost Your Business in 2021
In this article I will show you how social media can be used to bolster your business. The first thing we need to look at is how to use Twitter and Facebook to build engagement for your business. Both of these sites are excellent ways of staying connected with your followers and developing relationships with them. Twitter has a number of apps that businesses can use for marketing purposes, including a follow button, a business blog, and analytics tracking. Facebook has several fan pages that businesses can use to promote themselves and their products, as well as several features that allow businesses to interact with their fans.
Both of these sites provide excellent opportunities to engage your followers and also make money from the traffic they send to your site. The key is knowing when to be more socially active and when to back off. It is best to strike a balance between the two. The last thing you want to do is alienate your followers by being too active or they may just unsubscribe from your page. It’s best to go with the medium based around the interests of your brand or products. For instance, if you sell watches online then it’s best to post content related to watches, update your status messages on a regular basis, and engage with your followers on other social networking sites like Facebook and Instagram.
This medium allows you to reach the widest possible audience without the cost of expensive advertising. Social media is now such a large part of the internet landscape that the most successful brands have incorporated it into their marketing strategies. Brands like P&G, Unilever, and Adidas have all made social media a big part of their marketing and engagement strategy. This is because it allows them to brand advocates and give their consumers access to information about their products that they wouldn’t normally be able to get. Below are some tips from top Instagram users that you can use to get more social media engagement for your business.
Use Hashmarks. Hashmarks, also referred to as Hashes, are a crucial component to integrating social media into your online marketing strategy. You can use Hashmarks to make the content on your page more searchable so that you can target specific keywords when people are searching for the product or service you offer. By implementing the use of hashtags into your marketing strategy you can significantly increase your engagement rates and get more page views.
Use YouTube and Vimeo. The two biggest video formats on the internet are YouTube and Vimeo, which account for over a billion views each month. By using these two platforms to share your videos you can significantly increase your chances of getting more followers. There are two ways to create custom video tags that will be used on your videos. The first method is to have a feature-rich definition plugin like WordPress, and the second method is to simply include the keyword as part of the tags.
Combine With Social Analytics. In order to determine the efficacy of your social media strategy, you need to look at the data provided by the two major data analytics platforms: Google Analytics and Facebook Insights. Both of these tools will provide you with metrics relating to the engagement levels of your account, keywords that are most used to find your page and the types of content that are being shared by your followers. By combining your video formats with these metrics you can determine which video formats are the most popular, which ones are most engaging and the types of content your users are most likely to engage with.